The Ku Klux Klan Day!
Today, you are going to sit down with the Ku Klux Klan and go over some concepts.
"Presently," say, "The public sees the Klan as a terrorist organization. An instrument of hate."
Their hoods will rustle, indicating that they're nodding in agreement.
"To up your membership, you need to promote the deep social element of your club."
They turn to each other, then back to you. Get your artwork ready.
"Friendship. Teamwork. Playdates for your children. Gentlemen, it's time for a name-change."
They're on the edge of their seats.
"Say goodbye to the Ku Klux Klan." Show them the mock-up of families of hooded Klan members cheering on a sack race in a public park; smoke billowing from a barbecue in the background. "Say hello to the Ku Klux Community?."
They don't need to take off their hoods to let you know that you just hit one out of the park.
Happy The Ku Klux Klan Day!